Leveraging data-driven insights for strategic marketing and impactful business outcomes in the digital landscape.

Marketing Specialist

Impact at a Glance

Organically driven results spanning digital channels and on-site campaigns, leveraging data insights and strong customer relationships to fuel sustainable business growth.

Instagram Views +47%

Generated 1.72 Million total
views from March to July 2025,
a 47% increase over the prior five-month period by testing visuals, optimizing SEO content, and refining
storytelling.

Sales Growth +18%

Google Views +56%

Instagram Reach +26%

Lifted quarterly sales by 18% for marine & agro products at Saimax Marine, through exhibition
campaigns, live demos, lead
captures and timely follow-ups.

Raised views to 8,033 across
Google Search and Maps in March to July 2025, a 56% rise by improving categories, keyword optimisation for SERPs and active
review management.

Reached 848K unique users
between March and July 2025, a 26% increase achieved through brand collaborations, publication features in India's Top Magazines, and
optimized content that boosted brand awareness.

About Me

Marketing taught me to craft clear narratives, understand customers, and collaborate smoothly with creative and leadership teams. Analytics turns that instinct into evidence, so choices are informed.

At Duende Designs I saw how disciplined content planning, testing, and reporting can turn ideas into consistent results. At Saimax I learned how on-site campaigns, hands-on demos, and consistent follow-ups convert communication into real business results, and why relationship building matters.

I am deepening my skills in data analytics to deliver insights that drive goals rather than just generate reports.

Skills and Core Competencies

Technical Skills

Core Competencies

SQL — Learning
Writing SELECT/JOIN/Aggregate queries to answer channel and content questions; basic CTEs and data cleaning.

Tableau — Learning
Building compact dashboards with trend tiles, filters, and timing heatmaps; publishing clear “how to read” notes.

Power BI — Learning
Power Query cleanup, simple data models, basic DAX measures, cross-filtered visuals for quick reports.

Content Strategy & Editorial Planning
Turn business goals into weekly IG/FB/YT plans with clear themes and CTAs.

Performance Analytics & Reporting
Translate platform metrics into weekly summaries and next-step recommendations.

A/B Testing & Iteration
Run single-variable tests on hooks, formats, captions, and timing; document learnings.

Local SEO & Listings
Optimize Google Business Profile and manage listings, reviews and updates.

SQL for Data Analysis · HackerRank (Completed)

Scrum Fundamentals · SCRUMstudy (Completed)

Tableau · Self-study (In progress)

Power BI · Self-study (In progress)

Google Analytics (In Progress)

Facebook Ad Manager — Working knowledge
Campaign setup and basic audiences, performance metrics analytics.

Meta Business Suite — Proficient
Content calendar, scheduling, Insights reporting/benchmarking, comment/DM workflows, and asset organization.

MS Excel — Working Knowledge

Google Ads - Beginner Knowledge

Outreach & Partnerships
Media kit, email sequences, and co-posting plans that secure features and collaborations.

On-site Campaigns & Sales Enablement
Exhibition demos, lead capture, and fast WhatsApp follow-ups that convert interest to orders.

Asset & Workflow Management
Reusable planners, trackers, and content libraries; smooth collaboration via Asana/Drive.

Data Storytelling & Stakeholder Communication
Concise updates for founders and creative leads with clear actions, not just charts.